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| customer satisfaction research ： ウィキペディア英語版 |
customer satisfaction research
Customer satisfaction research is that area of marketing research which focuses on customers' perceptions with their shopping or purchase experience.
Many firms are interested in understanding what their customers thought about their shopping or purchase experience, because finding new customers is generally more costly and difficult than servicing existing or repeat customers.
==Types of research==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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